Cookie Policy
Last updated: December 2024
1. What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They allow the website to recognize your device and store some information about your preferences or past actions.
2. How We Use Cookies
Wheel Prodigy uses cookies to enhance your browsing experience, analyze website traffic, and provide personalized content. We use cookies for the following purposes:
- To remember your preferences and settings
- To analyze how you use our website
- To improve our website's functionality and performance
- To provide personalized content and recommendations
- To remember your cookie consent preferences
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies.
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
3.3 Marketing Cookies
These cookies track visitors across websites to display relevant and engaging advertisements.
4. Managing Your Cookie Preferences
You have several options for managing cookies:
4.1 Cookie Banner
When you first visit our website, you'll see a cookie banner allowing you to:
- Accept all cookies
- Accept only necessary cookies
- Customize your cookie preferences
4.2 Cookie Settings
You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our footer or by contacting us directly.
4.3 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies
- Delete existing cookies
- Set up notifications when cookies are being set
Note: Disabling cookies may affect the functionality of our website and your user experience.
5. Third-Party Cookies
Our website may include third-party services that set their own cookies. These may include:
- Google Analytics: For website analytics and performance monitoring
- Social Media Platforms: For social sharing buttons and embedded content
- Marketing Platforms: For advertising and remarketing purposes
We do not control these third-party cookies. Please refer to the respective third parties' privacy policies for more information.
6. Cookie Consent and Legal Basis
Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we require your consent for non-essential cookies. Our legal basis for processing cookies is:
- Essential Cookies: Legitimate interest (necessary for website functionality)
- Analytics Cookies: Your explicit consent
- Marketing Cookies: Your explicit consent
7. Data Retention
Cookies are retained for different periods depending on their type:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Stored for a specified period (see cookie tables above)
- Local Storage: Stored until manually deleted or until expiration
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. We will notify you of any material changes by updating the "Last updated" date at the top of this policy.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Wheel Prodigy
42 Regent Street
London W1B 5TE
United Kingdom
Email: [email protected]
Phone: +44 20 7946 0958